
Seager
Consumer · Apparel
Western lifestyle DTC + wholesale brand
Bootstrapped → first institutional round
First round
Bootstrapped → institutional
Challenge
Where we walked in
Bootstrapped multi-year operating history with no governance framework and no investor infrastructure. Ready to scale, but not ready to take institutional capital.
Result
What closed
First institutional round closed. Governance, capital, and IR infrastructure in place for the next priced round.
Approach
What we did
Capital readiness
structural, operational, and financial dimensions
Governance reset
operating + shareholder agreements with outside counsel
Supplier financing renegotiated to free up working capital for growth
Advisory board recruited around the strategic gaps
IR platform built to automate post-round investor cadence
Outcome
Capital readiness, governance reset, and structuring through the first institutional round. Ongoing strategy + management + IR automation.
still running
Structuring the next round. Strategy + management ongoing. Investor relations fully automated.
strategy
Readiness
Structuring
Management




